Apr 04th, 2021
Magniflex and the role of wellness in China
From March 15-19, Magniflex participated in the 45th edition of the International Famous Furniture Fair of Dongguan, one of the major events in the furniture industry that takes place in China.
With a history of more than 20 years, nine exhibition halls, and a total of about 700,000 square meters of dedicated space, the 3F in Dongguan is the most effective and renowned gateway in China for purchasing home furniture. As a matter of fact, the trade fair brings together more than 70% of the most prominent furnishing brands worldwide.
The event served as an opportunity to bring together a broad number of notable personalities, such as the Italian Consulate General, Lucia Pasqualini, the General Manager of Easy Home, Wang Jin, and some local government representatives.
Some key topics were discussed, like the role of Magniflex’s brand in China – where the Italian company is the market leader with more than 60 showrooms located throughout the country – and the importance of gathering support for Made in Italy from the local authorities.
The owners of Magniflex’s Chinese boutiques also took part in the event.