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Our essence

The Magniflex philosophy is based on four key values: excellence in sleep, importance of wellbeing, drive for innovation and protection of the environment.
Each of these values help achieve one important dream: offering people quality sleep which is not only comfortable, but improves their overall quality of life in balance with the environment.

History

The Origins

Back in the 60's Giuliano Magni created his first mattresses in a small workshop.
It was the beginning of a journey which later on turned into a revolution.
In Prato, the world capital of fabrics, the sophisticated craftsmanship was combined with the most innovative ideas on sleep and wellbeing.
Since then, Magniflex has been helping over 50 million people sleep better thanks to the solutions and technologies designed to meet their needs of comfort, relaxation and health.
Over the course of more than 50 years, the passion for research and the important investment in innovation, design and state-of-the-art production systems have turned the name of Magniflex into a universal synonym of comfort and wellbeing.

The Growth

60's - 80's
From the initial production of mattresses in the workshop in Prato, productivity has grown up to 1000 mattresses per day.

90's
The conquest of the first foreign markets begins: Germany, Spain, UK, Russia and Japan.

2000's
Alessanderx SpA is born: the company that produces 10.000 mattresses per day.
The strategic expansion proceeds into Asia, Middle East, Eastern Europe and USA.
New Magniflex showrooms are opened in Singapore, Prague, Milan and Manila.

From 2010 to today
The showrooms in Bangalore, Rome, Bratislava, Osaka, Shanghai, Riyadh, Sofia, Beijing, Dongguan, Ivory Coast and Miami are opened.
The company expands its distribution into Greece, Algeria, Poland, Macedonia, the Dominican Republic, Colombia, Serbia, Turkey and Kyrgyzstan.
The launch of the MagniSmartech takes place.
Distribution reaches 98 countries.
The showrooms and offices in Bönen (Germany) and London are opened.

Magniflex today

Today the company is present worldwide with more than 4000 retailers in 98 international markets and is the supplier of more than 500 great hotels. A young and determined management team continues the development of the Magniflex brand, along the road traced by the President Giuliano Magni, managing an entrepreneurial system with deep territorial roots and increasingly oriented worldwide expansion.

Showroom

FLORENCE - TOKYO - CYPRUS - DUBAI - PRAGUE - KIEV - MILAN - MANILA - SOFIA - MIAMI BANGALORE - OSAKA - BUCAREST - MOSCOW - NANJING - DONGGUAN - SHANGHAI - BEIJING SHENZHEN - SIDNEY - ROME - ABIDJAN - BELGRADE - BUDAPEST - BOGOTA - MEDELLIN - ACCRA ZAGREB - SANTO DOMINGO - PUNTA DEL ESTE - BUENOS AIRES - JOHANNESBURG - CAPE TOWN

Company

The “Made in Italy” that makes the world sleep.

The artisan sensibility and the Italian ingenuity create unique products that make of “Made in Italy” the guarantee of quality worldwide. Today, Magniflex is considered the emblem of sleep “Made in Italy” worldwide. Our clients all over the world all know of the unparalleled passion and dedication Magniflex puts into making mattresses.

Environment

Sports World

We always support a healthy life

Magniflex has a privileged relationship with sports. The company was the sponsor of Giro d’Italia back in the 80's, to highlight the close link that exists between the quality of sleep and a healthy lifestyle.
Even today the great passion for sports guides the company in its commitment to promote a culture of good sleep.

In fact, over the years Magniflex has supported various players of the Italian National Rugby team, all considered as examples of performance and genuineness, inviting them to be the testimonials of the quality that the company ensures in its products.
In 2016 this philosophy led to the employment of the legend of the Italian and international sports as the new face of Magniflex: Gianluigi Buffon.
The two-year period between 2017 and 2018 was the turning point of the partnership with the Italian Soccer Team, which included the supply of mattresses and pillows for the Federal Technical Center in Coverciano.

The international stars sleep on Magniflex mattresses

In 2014 Magniflex celebrated 20 years of presence in Japan, by adding another showroom in Osaka. The love for the Land of the Rising Sun and for sports led to creating links with the most important sports events of the Country, and some of the most celebrated Japanese champions became Magniflex ambassadors.
Is always looking to sponsor new talents, as in the case the Turkish football team: Basaksehir of Istanbul. In 2018, the mattresses of the Memorable collection guarantee the good quality sleep of the players in the technical sporting center, while the banners on the sidelines accompany the eyes of 17,300 spectators.