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Home / News / Magniflex showcases Italian-made quality at the Dolce Vita exhibition in Shenzhen

Feb 27th, 2023

Magniflex showcases Italian-made quality at the Dolce Vita exhibition in Shenzhen

Magniflex showcased Italian-made quality at the Dolce Vita exhibition in Shenzhen.

Magniflex played a leading role once again in this year's Shenzhen Design Week.

The aim of the event, in which the brand took part from 22 to 26 December 2022, was to pay homage to the Italian lifestyle with an exhibition entitled La Dolce Vita Shenzen Italy fashion lifestyle.

The event was promoted by the city authorities, one of China's leading Commercial Real Estate Developer groups, Shum Up, represented by Managing Director Yan Zhongyu, and the Italian Chamber of Commerce in China.

It was held in the presence of representatives of local authorities, including Huang Wei, Secretary of Futian District Party Committee, Lin Xiuhong, Head of the Department of Foreign Economic Cooperation of Shenzhen, and Li Zhidong, Mayor of Futian District.

One of the goals to be achieved in 2023 is to promote luxury brands and the best Italian products in Shenzhen, as had already been announced during the G20 meeting between Xi Jin Ping and Giorgia Meloni, when they spoke of boosting economic and trade exchanges, especially related to the import of Italian-made luxury goods, between Italy and China.

A host of famous brands were present at the exhibition to testify to the quality of Italian-made products, including Barilla, Gruppo Calzedonia, Carpigiani, Piaggio, Ferrari, Lamborghini, and Maserati, whose stand was directly next to that of Magniflex, which had a Maestro 14 with Topper and Virtuoso Pillows on display.

The event was a great success attended by a large number of people, and it was an excellent opportunity to present the brand to the executives, politicians, and spectators present.

In Shenzhen, Magniflex revealed itself to be a valid exponent of Italian quality that fears no comparison and is recognized throughout the world.