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Cookie Policy


As part of our project, we have laid down a Cookie policy not only to comply with the recent legislation but also to assure transparency and clarity for you on what happens when you visit our website.

A cookie is a portion of data that is stored on a computer, tablet, or mobile phone when you navigate in Internet, in such a way that the computer, tablet, or phone can be recognised subsequently. The cookies positioned by use to not recognise you directly as a natural person, but only the device you are using.

Cookies are distinguished:

  • based on the person who installs them on the user’s device, depending on whether it is the owner of the website visited by the user or of another website that installs the cookies through the website being visited (third-party cookies);

  • based on the purpose of each cookie: some cookies are needed by the website to be able to function correctly and make the processes easier for users, for example by remembering whether they have logged on or by allowing a shopping cart of an e-commerce website to function correctly (technical cookies);

  • other cookies that allow the website that has installed them to monitor the browsing history of the user, also for the purpose of sending advertisements and/or to offer services in line with the preferences shown by the user when navigating on the Internet (profile cookies). Only profile cookies ask for the prior consent of the user.

Furthermore, these cookies are used to collect information on the way in which the website is used. We use this information to compile reports and to help us to improve the website. Cookies collect information in an anonymous form, including the number of visitors to the website, where these visitors come from and the pages they have visited. Click here for an overview of Google’s privacy statement.

If cookies are not enabled on your computer, tablet, or mobile phone, your experience on the website may be limited (for example, you may not be able to fully navigate).

What information we take

For a comprehensive list of the cookies we collect, please see the section List of cookies we collect.

How we use cookies

A cookie is a small file that asks permission to be placed on your computer's hard drive. Once you agree, the file is added and cookies help analyse web traffic or information when you visit a page on a particular site. Cookies allow web applications to respond to you as an individual. The web application can do this based on your needs, what you like or dislike by collecting and remembering information about your preferences.

We use cookie log traffic to identify which pages have been used. This helps us to analyse web page traffic data and improve our website so that we can tailor it to the user's needs. We only use the information for statistical analysis and then remove it from the system.

Cookies help us to give you a better experience on our website, allowing us to monitor which page you find most useful and which you find less useful. A cookie in no way gives us access to your computer or any information about you other than the data you share with us. You can choose to accept or decline cookies. Most browsers automatically accept cookies, but you can usually change your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other sites

Our website may contain links to other websites of your interest. However, once you have used these links to leave our site, you should note that we have no control over the other website. Furthermore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting the other website and the other website is not subject to this privacy statement. You should pay attention and look at the privacy policy of the site in question.

Check your personal information

You may decide to restrict the collection and use of your personal data as follows:

  • whenever you are asked to fill out a form on a website, look in the box you can click on to indicate that you do not want your information used by anyone for direct marketing purposes.

  • If you have previously allowed us to use your personal information for direct marketing purposes, you can change your mind at any time by sending us an email at info@materassiematerassi.it

We do not sell, distribute, or loan your information to third parties unless we have your permission or are required to do so by law.

List of cookies we collect

The table below lists the cookies we collect and the information they contain.

NAME OF COOKIE

DESCRIPTION OF COOKIE

CART

The association with your shopping cart

CATEGORY_INFO

Keeps the information of the page category, allowing us to see the pages

 more quickly.

CURRENCY

Your preferred currency

CUSTOMER

An encrypted version of the customer’s ID number with the store.

CUSTOMER_AUtd

Indicates whether or not you are currently logged in.

CUSTOMER_INFO

An encrypted version of the user group to which you belong.

CUSTOMER_SEGMENT_IDS

Assigns the customer segment ID

EXTERNAL_NO_CACHE

A flag that indicates whether or not caching is enabled.

FRONTEND

Your ID session in the server.

GUEST-VIEW

Allows guests to modify their orders.

LAST_CATEGORY

The last category you have visited.

LAST_PRODUCT

The most recent product you have browsed.

NO_CACHE

Indicates whether the use of cache is permitted.

PERSISTENT_SHOPPING_CART

A link to the information regarding your cart and your viewing history if

requested to the website.

USER_ALLOWED_SAVE_COOKIE

Indicates whether a customer has permitted the use of cookies.

VIEWED_PRODUCT_IDS

The products you have viewed recently.

WISHLIST

An encrypted list of the products you have added to your Wishlist.

WISHLIST_CNT

The number of products on your Wishlist.

Other types of (statistical) Cookies or third-party instruments.

Some of the services listed below may not require the User's consent or may be managed directly by the Controller - as described - without the help of third parties.  For detailed information about this, please consult the privacy policies of the services listed.

LIKE BUTTON AND SOCIAL WIDGETS (FACEBOOK PIXEL) OF FACEBOOK (FACEBOOK, INC.)

The Like button and social widgets of Facebook are services of interaction with the social network Facebook, Inc., provided by Facebook, Inc.

Personal data collected: Cookies and Usage data.

Place of processing: USA – Privacy Policy

ADWORDS REMARKETING (GOOGLE INC.)

AdWords Remarketing is a Remarketing and Behavioural Targeting service provided by Google Inc. that links the activity of this online space with the Adwords advertising network and the Doubleclick Cookie.

Personal data collected: Cookies and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

GOOGLE ANALYTICS E GOOGLE TAG MANAGER (GOOGLE INC.)

Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this online space, compiling reports, and sharing them with other services developed by Google.

Google may use Personal Data to contextualise and personalise ads in its advertising network.

Personal data collected: Cookies and Usage data.

Place of processing: USA – Privacy Policy – Opt Out

ZENDESK (ZENDESK, INC.)

Zendesk is an inbound marketing service provided by Zendesk, Inc. It uses Personal Data collected for the purpose of tracking and examining the use of this online space.

Zendesk may use Personal Data to contextualise and personalise ads in its advertising network.

Personal data collected: Cookies and Usage data.

Place of processing : USA –

Privacy Policy: www.zendesk.it/company/customers-partners/privacy-policy/

Cookie Policy: www.zendesk.it/company/policies-procedures/cookie-policy/

CLOUDFLARE (CLOUDFLARE, INC.)

Cloudflare is a Content Delivery Network, an internet security and distributed DNS service that speeds up and protects your website.

Cloudflare may use Personal Data to contextualise and personalise ads on its advertising network.

Personal data collected: Cookies and Usage data.

Place of processing: USA –

Privacy Policy: www.cloudflare.com/privacypolicy/

Cookie Policy: www.cloudflare.com/cookie-policy/

Examples of use:

Cookies are used to improve the services we offer you, for example:

  • They make certain services possible, such as payment, which otherwise would not work

  • They enable a service to recognise your device, so you don't have to enter the same information several times during an activity

  • They calculate how many users are using the services, in order to make them easier to use and ensure the necessary capacity for fast navigation.

  • They analyse data to help us understand how you use online public services, so we can improve them.




If you do not authorise us to use cookies, certain functions, and pages may not work as intended. For example, you will not be able to use the list of your purchases. If you wish to delete any cookie files that may already be on your computer, please read the instructions on your browser by clicking on "Help" in the relevant menu. You can also find further information on cookies and how to manage them by visiting www.webcookies.org or by clicking on "Help" in your browser menu or by consulting the law "Simplified Arrangements to Provide Information and Obtain Consent Regarding Cookies" of 8 May 2014 (published in the Official Gazette no. 126 of 3 June 2014).